Named one of the top lures of all time by Field and Stream Magazine, • the Trout Magnet catches anything that swims and will outfish any lure on the stream for trout. The unique combo of the Trout Magnet hook and body allows it to fall horizontally in the water instead of head weight like all other jigs. The single sided Neon Trout Magnet box is the perfect size for a pocket or vest with a great selection of jig body colors selections, jig heads, EZ Trout floats. Sold since 1997, this lure is made in the USA with high grade plastic plastic and bright colors that will not tear like other plastics on the market.